So what?

I think I hear you, Joh -

The writing and content are generally correct and so there is no real correcting to do, however the meaning, motive and motion are flat and dull.

To this, in walks my advisor from UCSC. His biggest question was always So What? !

That would always get my little ticker thumping sufficiently to make the connection and those little electrons zooming up to my brain to shake me onto additional levels of consciousness to get me to make more connections between my work and how it was relatable and meaningful and in what ways to whom, what and how.